Video still from the video How Google Works ft Matt CuttsFor mere mortals it can be pretty hard to understand the technical aspects of what goes on when you search in Google. Yet, as a marketer, you need to understand a bit of this process.

Once you do, a big marketing chance will dawn on you.

So, hang in there for a bit. I’ll first explain the process. Then I will highlight the big opportunity for marketers.

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Since I will be talking about SEO on this blog quite a lot, I think it’s good to clear up some terminology first. Let’s start with PageRank and SERP.

Usually when I ask marketers what PageRank is, they reply:

Isn’t this the position of your site in Google?”

Answer: no, not exactly.

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