1 + 1 = 11

The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment.

Steve Seager, my colleague at we do communications, recently wrote a post called ‘The Power Of Scale’ that touches on this topic. Check out his analogy between a painting of Isaac Israel and messaging in online business.

He concludes: “One core idea, well developed, over many channels, targeted to many communities – that’s the real power of scale that social and new media offers.”

Can’t say I disagree!

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