The titles of your blog posts are of great importance to draw people into your story. Your title either needs to be catchy, provocative, funny, promising or in other ways grab people’s attention and draw them into your blog post.

But you also want people to actually find your blog posts when they are searching in Google. For this you need to include the keywords you want to be found on in the title of your blog posts.

So, how do you write blog post titles that are both catchy for humans and attractive for search engines?

Well, most of the time: you don’t. It’s usually one or the other.

Solution: create two blog post titles

In WordPress (and also in other blogging platforms), the title of your blog post becomes the Title Tag. This is the title you see in Google’s search results (see image below).

Catchy and optimised blog post titles

Having important keywords in the Title Tag (and preferably in the beginning of the Title Tag), is one of the most important things you can do to optimise your blog post for search engines.

But when you have already written a great catchy headline for your blog post, where can you put your precious keywords?

The solution is to create two separate titles by using the Custom Title Tag.

Creating custom title tags

The custom title tag is a functionality that allows you to separate your actual blog post title from the Google title (the Title Tag). So you can now create a keyword rich title for Google, while keeping your catchy blog post title intact.

Some WordPress themes have this functionality standard. For instance Thesis, the theme I am using for my blog. But you can also solve it by downloading and installing the ‘SEO Title’ plugin.

A final tip

Now that you can create two separate blog post titles, one for your readers and one for Google, you will have the custom title tag appearing in Google’s search results.

Your catchy blog post title sits there on your blog and is not visible in the Google search results. What you can then do, is put this catchy blog post title in the meta description! See the example I did for this post above.

You now have both all the way around: catchy & keyword rich blog post titles! This gets you more traffic, a higher time on site and a lower bounce rate. Bargain!

Related Articles

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  4. Google Panda update and the rising importance of quality content
  5. My last blog post of last year (is this one)
  • gudka

    Your article’s title is all about the topic that for what and how you are writing the articles. Although its boring and tiring job to do.

  • Ace Dee

    I just happened to come across your blog. Nice posts. I like this one very much. They are more content oriented than the usual ones you find these days. And the best part is the simplicity in your posts and the language you use in them. I have added you to my favorites. And I will continue to pay frequent visits to your blog. Expecting more such quality stuff from you. Carry on !

    SEO Perth

    • MichielGaas

      Well thank you very much! Really appreciate your comment! Will do everything I can to keep up the quality :-)

  • Richard Andreeson

    Thanks for this awesome post Michael. Do you know how I could implement this for Tumblr? Thx. 

    • MichielGaas

      Thanks Richard.
      Noop. Not possible on Tumblr as far as I know.