Below is one of the most useful Content Marketing infographics I have seen to date. It’s put together by Eloqua an online ‘demand-generation’ company in the UK and designed by creative agency Jess3 in the US. (Sending kudos and some keyword rich anchor text their way as gratitude -  if you don’t know what I am talking about go here.)

The infographic tells you what types of content you can best use, based on your business objectives and your audience needs. It also indicates the key performance indicators for the different stages of the buying process.

Take a look, then check out my comment and a cliff-hanger below.

Infographic content types based on audience needs

The biggest content marketing challenge

In my experience, the biggest challenge with Content Marketing is to figure out what you need to say. For that you need to first analyse and map the specific questions and issues your prospects have in regards to your products or services. You then create and publish your content towards that – just as the above infographic shows

And to get really targeted you want to segment on buyer personas as well. For instance a Finance manager would definitely need different information from a Procurement manager, for example, when they are researching a vendor or evaluating a product.

I would love to see that captured in an infographic!

We should be able to pull it off.

Steve, anything missing?

Related Articles

  1. Infographic: on the social web, brands should focus on new mums!
  2. Office wall poster: the beginners guide to Online Marketing
  3. The value of content publishing
  4. What is Content Marketing?
  5. Google Panda update and the rising importance of quality content
  • business logo design

    You are absolutely right and now after google panda 3.9 update content has more importance then before and it is the key of success to get good traffic as well as popularity and SERP ranking