Below is one of the most inspiring case studies I have seen on music & the principles of anything that ends on ’2.0′.

It’s a presentation Mike Masnick gave on Midem last year. The presentation is about ‘Serving your Fans’, and his subject is the way that Trent Reznor (Nine Inch Nails) has built his business using not only the tools of social media, but also the principles of 2.0.

Masnick describes Trent’s business model as Connect with fans X Reason to Buy. And as his sales figures show, it works – brilliantly!

Take a look and have a think about your business. How could you benefit from connecting with your audiences, sparking off conversation, and offering great content – for free?

The presentation is about 15 minutes. But it will keep you on the edge of your seat. Great story. Great insights. Great presentation.

I’ll be posting more on this soon. In the meantime, I hope this inspires you as much as it does me!

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