Have you tried searching for your company details in Google Maps? Probably. But it’s even more likely that your clients or potential customers have.

we do communications in Google Maps

The information about your company in Google Maps is ripped from other websites, like the yellow pages. This information can be edited by anyone; Wikipedia style.

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Linkedin Company Profile Group A Architects RotterdamI have often been asked by my clients how to create a company profile on Linkedin.

Creating a company profile on LinkedIn helps you get found in LinkedIn searches. Your company profile can also be found by people searching in Google.

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Today, it is a simple marketing truth that if you want to get found by potential customers and clients on the social web, you need to know the basics of SEO (search engine optimisation). You need to develop and implement a keyword strategy. You need to apply that keyword strategy in your social channels – and your content!

This will help help potential customers find you rather than spending unnecessary marketing euros on advertising to find them.

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