Marketing 2.0 in plain language
According to a survey by RJMetrics, core Twitter users are very committed users, but interestingly, more than 80% of Twitter accounts are inactive.
So the chances are that you have quite a few inactive Twitter accounts in your Twitter following.
My view: they ain’t doing you any good. Might as well get rid of them!
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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