Marketing 2.0 in plain language
When you start a blog for your business or organisation, it can be hard to choose the right blogging platform because there is so much choice.
And a lot of these platforms are free too! Here’s a list of 23 free blogging plaforms + another 10 to top it off.
So, now what?
Someone recently asked the question “What do I need to optimise? My whole blog, the pages of my blog, or my blog posts?”
Ever at your service, I will explain what the difference is between these three, from a Search Engine Optimisation perspective. First, an important note!
I was reading an article in the Guardian about the South by Southwest festival of film, music and technology. In the article the journalist talks about a conversation he was having with a ‘content strategist’.
A excerpt from the article:
A while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!
As the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.
In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.
Let me explain.
These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.
Still, I’m a big fan of my RSS Reader.
Hi there!
I want to kick off the New Year with some food for thought.
From Good To Great by Jim Collins is one of my favourite business books. In it, Jim and his team identify ‘The Hedgehog Concept” as one of their key concepts for taking an organisation from good to great.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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