When you start a blog for your business or organisation, it can be hard to choose the right blogging platform because there is so much choice.

And a lot of these platforms are free too! Here’s a list of 23 free blogging plaforms + another 10 to top it off.

So, now what?

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At the bottom of this post you’ll find two (me thinks) classic infographics about Search Engine Optimisation (SEO). They were made by Search Engine Marketing agency Greenlight in London.

These infographics show you in the glance of an eye what became more and less important in SEO over the years.

Without going into too much detail about all these different factors, I want to highlight one obvious and quite major change: the shift towards trust.

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Someone recently asked the question “What do I need to optimise? My whole blog, the pages of my blog, or my blog posts?”

Ever at your service, I will explain what the difference is between these three, from a Search Engine Optimisation perspective. First, an important note!

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After a speaking gig I am often asked for book tips. People are really eager to know more about ‘doing business on the social web’. They realise they need to change their headset from mass communications to targeted communications, from broadcasting to conversation, from interruption marketing to permission marketing, from keeping control to gaining influence, and so on.

Recently – during a visit to my local book store – I noticed that the ‘social media book section’ has exploded. So many books. So much choice. Where do you start?

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I was reading an article in the Guardian about the South by Southwest festival of film, music and technology. In the article the journalist talks about a conversation he was having with a ‘content strategist’.

A excerpt from the article:

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The one SEO meta tag you can't ignoreA while ago I wrote a post about the 10 most important On Page SEO Factors. On Page SEO is the stuff you can do to optimise any web page for search engines. That not only means a website page, but also a blog post!

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Just last December Google and Bing confirmed that links shared through Twitter and Facebook have a direct impact on rankings.

In a nutshell, this means that when an article gets retweeted or referenced a lot on e.g. Twitter, Google uses it as a sign of popularity and will rank the article higher in organic and news search.

Just last week Google announced that they have also made new improvements to Social Search.

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Tapping into social mediaAs the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.

In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.

Let me explain.

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These days great content can come to you in many different ways. Your friends share stuff on Linkedin, your followers tweets links on Twitter and your business network shares stuff on Linkedin.

Still, I’m a big fan of my RSS Reader.

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Hi there!

I want to kick off the New Year with some food for thought.

From Good To Great by Jim Collins is one of my favourite business books. In it, Jim and his team identify ‘The Hedgehog Concept” as one of their key concepts for taking an organisation from good to great.

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