While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that. Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration [...]
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Below is one of the most useful Content Marketing infographics I have seen to date. It’s put together by Eloqua an online ‘demand-generation’ company in the UK and designed by creative agency Jess3 in the US. (Sending kudos and some keyword rich anchor text their way as gratitude - if you don’t know what I [...]
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How to give great content away. Without being a charity! More and more companies are starting to see the value of publishing great content such as tutorial videos, white papers, how-to guides, case studies, trend reports or market research documents. However, I notice that many managers and marketers are not comfortable with giving this content [...]
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In his latest blog post my business partner Steve Seager provides a basic four step framework for business leaders to set social media strategy. Steve had his first taste of strategy when he was rock climbing as a kid with his stepdad. There he learned to think about his finishing point, set direction and plan [...]
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Break it down into easy chunks… Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups. Activities in social media build [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0