Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with. As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? [...]
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In our workshops we teach people how to write for the social web. One of the first things people struggle with is how to write targeted content. This is because we are so used to writing as a company – to the market. But this has changed. On the social web your content is found [...]
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It’s interesting to see that more and more marketing and communication people are showing an interest in SEO. I notice it because of the sometimes quite advanced questions I get. One of the more advanced questions I’m most often asked is; “Should I make all my outgoing links Nofollow?” In this post I will try [...]
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One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing. Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc. Web 2.0 marketing strategies focus on customers [...]
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Content is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from you. But creating valuable, compelling content can be quite a challenge for many entrepreneurs, businesses and organisations. So! If you think you’re not quite ready for that particular challenge, you [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0