Organising events is a great way for SMEs to build awareness, connect with their target audiences and establish positioning within their industry. But organising a great event – with mutual value for everyone involved – is not easy. Quite often basic principles are overlooked. Here’s a practical little checklist to make sure that the event [...]
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Amazingly, ‘social media’ still remains a mystic phenomenon for many B2C companies. This is because most B2C companies and brands traditionally market their products and services through advertising & promotion. As a result, most companies enter into social media for all the wrong reasons. They see social media channels, such as Facebook & Twitter, as [...]
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While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that. Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration [...]
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This morning I’m giving a presentation for the social media event organised by Onbegrensd Talent. More about Onbegrend Talent here (Dutch only). The deck I’ll present is above. The purpose of my presentation is to help flip people’s headset. Why?
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As a marketer, your number 1 objective for the social web is to get found, right? If you want to get found you know you should optimise your content and your website. But! You should also optimise your social media channels. So, where to start?
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0