Hi there! I want to kick off the New Year with some food for thought. From Good To Great by Jim Collins is one of my favourite business books. In it, Jim and his team identify ‘The Hedgehog Concept” as one of their key concepts for taking an organisation from good to great.
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Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam. His biggest insight from this great meeting was that PR and Comms people in Architecture are essentially no different from those in B2B PR and marketing. They all face the similar challenges when getting [...]
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In a recent post on the Google Webmaster Central blog, the world’s #1 search engine now confirms that content in RSS feeds gets special attention and gets indexed quicker than normal web pages. This allows journalists and other stakeholders to find your news quicker when they do a Google search.
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An important tip to make bloggers write about you… For many people plugged in to social media, the headline of this blog post is quite obvious. But for many just getting their feet wet in social media, it may well not be. Simply put, if you want bloggers to write about you, don’t send them [...]
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Visualise your proposition… In my blog post ‘It’s all about them, not you’, I suggest a little check to see how consumer oriented your website is: just by grabbing a pen and counting the number of times you use the word ‘we’ on your website as oppose to the word ‘you’. It really helps you [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0