Wow. Shocking. As it turns out, Linkedin has sneakily changed it’s members account settings, so that their name and face can be used in advertsing messages on the Linkedin platform. Ehrm… What?!
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Online Reputation
I recently received a lot of emails from my Linkedin connections, inviting me for a new kind of professional social network. I thought it was a network visualisation tool. Curious as I am, I click, signed-in with my Linkedin account, and take a look. 15 minutes later I deleted my account. Why?
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As a marketer, I thought the era of putting asterixes behind special offers to your customers was sort of over. I thought web 2.0, consumer power and customer advocacy kinda put an end to that. But it seems that Linkedin, a web 2.0 company worth $9 Billion is still in the business of making misleading [...]
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To vaccinate or not to vaccinate? Way back in early July the Dutch Ministry of Health started their campaign to inform the general public of the vaccination on the Mexican flu. It’s now November and the outbreak is classified as mild. But in the meantime, on the internet, the virus is even more potent than [...]
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How to pro-actively manage your online reputation… Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online. The first word that came up in the conversation was ‘web-rep’. These are folks who [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at