I’m sitting here with my headphones on, listening to the new Radiohead album ‘King of Limbs’. And I’m thinking: Wow! First of all, I think that ‘King of Limbs’ is Radiohead’s best album since ‘Kid A’. But an even greater achievement is the fact that they are still here! Still relevant. And making the music [...]
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I’m not a lawyer, but I do love music. From my first single ‘Like a RhineStone Cowboy’ by Glenn Cambell, to my latest craze Maserati, I never felt like I owned these songs. It always felt like I was using them.
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Hey hey. Ho ho! As you can see from this picture taking from our office window, it’s snowing here in Amsterdam.
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Below is one of the most inspiring case studies I have seen on music & the principles of anything that ends on ’2.0′. It’s a presentation Mike Masnick gave on Midem last year. The presentation is about ‘Serving your Fans’, and his subject is the way that Trent Reznor (Nine Inch Nails) has built his [...]
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As some of you might know, I used to be in music industry. First I was a product manager for bands like Radiohead, Foo Fighters and the Beastie Boys and later I became the head of Marketing & Promotion for EMI Music Netherlands. So, you understand why I was intrigued by this news: Billboard has [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0