As we know, SERP 1 is the Holy Grail of marketing. It means that you are the number one result in Google for the terms you want to be found on. I recently scored my first SERP 1 in Google on a very competitive keyword. Yaay! I thought it was a good idea to take [...]
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Wow. Shocking. As it turns out, Linkedin has sneakily changed it’s members account settings, so that their name and face can be used in advertsing messages on the Linkedin platform. Ehrm… What?!
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Last month I wrote a post about how to import your Facebook pictures into Google Plus.You can do this manually by first downloading your Facebook photos and then uploading them into your G+ Photo albums. In the comment section of my post some people were kind enough to point out some alternate ways of importing [...]
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For newbees Twitter always seems like the most mystical social media channel. What is it? How does it work? How do I get followers? How do I know what to tweet about? In the last year I have written quite a few posts about Twitter that answer questions like the above.
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Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with. As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0