Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:
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Content Marketing
Below is one of the most useful Content Marketing infographics I have seen to date. It’s put together by Eloqua an online ‘demand-generation’ company in the UK and designed by creative agency Jess3 in the US. (Sending kudos and some keyword rich anchor text their way as gratitude - if you don’t know what I [...]
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Recently I’ve written quite a bit about content curation: what it is, how to do it well, and new and existing tools to work with. As you may have noticed, Paper.li appears to be the hot new content curation tool. You may even be using it yourself. So what is it? Is it any good? [...]
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In April I wrote a post called ‘What is Content Curation?’. I’m getting a lot of search engine traffic on it. It’s must be a hot topic. I’m an advocate of content curation, but under one condition: it must be done well. It needs to be focussed on one specific area of expertise and only [...]
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One of the most important changes in the world of marketing over the past years, is the shift from outbound to inbound marketing. Traditional outbound marketing strategies focus on finding customers. Examples of outbound marketing are TV advertising, print- and banner advertising, billboard campaigns, e-mail marketing, cold calling, etc. Web 2.0 marketing strategies focus on customers [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at