Each month there are some 8.100 searches in Google on the term ‘social media case studies’. A pretty popular search term! I think these searches come partly from people who are looking for ‘proof’, but also from people who want to learn from the efforts of other companies. But good social media case studies are [...]
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Below is one of the most inspiring case studies I have seen on music & the principles of anything that ends on ’2.0′. It’s a presentation Mike Masnick gave on Midem last year. The presentation is about ‘Serving your Fans’, and his subject is the way that Trent Reznor (Nine Inch Nails) has built his [...]
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A selection of case studies that all mention clear results… Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by. It’s even harder to find [...]
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A social media case study… “Most products are like tampons”. Nice quote. Unfortunately it’s not mine. It’s Josh Bernoff’s, author of the bestselling book “Groundswell – Winning in a world transformed by social technologies”. Josh is also Sr. VP Idea Development at Forrester. In July of this year Josh gave the keynote speech at IAB [...]
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Twitter 101 Guide offers insightful case studies Twitter is one of today’s most successful social media channels. Having said that, many marketers and companies are skeptical of Twitter. They find it hard to understand how people use Twitter, how active people are and why people use it. Some useful data on Twitter usage and stats [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0