Yesterday I participated in a panel discussion on Mobile Strategy at an event organised by EFactor – the world’s largest network for entrepreneurs. The attendees were mostly independent entrepreneurs and SME business leaders. Despite my years as brand director for Commodore International Corp. I’m not a mobile specialist. So I was there to help us explore [...]
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While I was searching in Google for the term ‘social media marketing’ Google Suggest gave me the term ‘social media marketing for dummies’. And that means people are appearantly searching for that. Google Suggest is a really handy tool to get a grip on long tail searches and it is also a source of inspiration [...]
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This Friday and Saturday I’ve been invited to be part of the Design Award Jury for the Hall 1 exhibits for the 2011 annual International Broadcasting Convention at the RAI Amsterdam. Together, we will be looking for the exhibits with a strong, stylish and confident visual presence that makes for an accomplished and differentiated brand. [...]
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Here’s a classic social media marketing cartoon, first published on Eloqua’s blog (a company for demand creation software) in a guest submission from Valeria Maltoni, business strategist. Check it out:
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Just last week, Google started testing their much talked about social network called ‘Google Plus’. At first I was really surprised to see Google launching this product under the Google brand name because ‘social’ just isn’t a part of Google’s brand DNA. Google is about search. To ‘google’ even became a verb. So, if Google wants [...]
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I am Michiel Gaasterland. Founder & Marketing Leader at Storywise. The hybrid bureau of business consultancy & communications 2.0