What a great explaination of the ‘building-a-movement process’! I think it’s useful to just repeat and sketch out what Derek said here:
1. A leader needs to have the guts to stand out and be ridiculed
2. But what he is doing is so easy to follow
3. So here’s the first follower
4. He has a crucial role; he shows everyone else how to follow
5. The leader embraces him as an equal. Now it’s not about the leader anymore, it’s about ‘them’
6. The first follower is now calling to his friends
7. This first follower is actually an underestimated form of leadership. It takes guts to stand out like that
The first follower is what transforms a lone nut into a leader!
7. Here comes the second follower
8. Now there’s three. Three is a crowd and a crowd is news!
9. With a public movement, we not only see the leader but also the ‘followers’. That important because:
New followers emulate the followers, not the leader!
10. Here come two more people, and immediately after three more people
11. Now we got momentum, this is the tipping point;
Now we got a movement!
Thanks Andy Sernovitz for posting the video on your blog. I found it there first!
Seth Godin talked about this video on his blog as well. His kudos go to guy #3 (the second follower). A clever observation!