Should I start a Facebook Page or Group | imageI often get asked what is the difference between a Facebook Page and Group? And which should I set up.

What is a Facebook Page?

In short, a Facebook Page is the equivalent of your personal Facebook account. If you as a business start a Facebook Page – this is your ‘official presence’.

What is a Facebook Group?

A Facebook Group is the equivalent of something you join on Facebook, such as a university alumni group or an environmental cause.

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On Page SEO imageOn Page SEO is a major factor for getting good organic search engine results. In my blog post the ABC of Search Engine Optimisation, I talked about the three most important elements of SEO. They are: Links, Keywords and Tags (code).

On Page SEO is about Keywords & Tags

On Page SEO means optimising your web page for a certain keyword or keyword combination.

You do this by making sure these keywords are used in the URL and in the most important SEO tags.

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Image of butler arm with white glove holding trayProducing content for marketing purposes is not new. As a marketer, you have been doing it for years. You have created TV and print commercials, door-to-door leaflets, event flyers, sales brochures, press releases, newsletters, copy for your site, et al.

But this isn’t Content Marketing. This is ‘marketing content’. The content supports your marketing strategy. At the heart it talks about the benefits of your products or services.

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Since I will be talking about SEO on this blog quite a lot, I think it’s good to clear up some terminology first. Let’s start with PageRank and SERP.

Usually when I ask marketers what PageRank is, they reply:

Isn’t this the position of your site in Google?”

Answer: no, not exactly.

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Currently I am preparing to publish a series of posts that teach marketers how to develop a Keyword Strategy. A Keyword Strategy is crucial if you want to drive quality traffic to your website.

Before that however, I will first publish some posts on basis SEO knowledge. Today: the importance of ‘incoming links’ aka ‘backlinks’ to your websites findability.

Links to your website is a major factor in getting great organic search engine results.

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Normally you go out to your favourite news sites and blogs to see if there are any new articles out there. RSS flips that! It makes this content come to you.

How does it work?

All you need is a RSS Reader. This easy to use piece of software aggregates all these RSS feeds in one place.

It saves you valuable time and makes it easier to keep up to date with what’s happening in the blogosphere and on news sites.

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