So, you’ve got yourself a Twitter account, you have figured out what you need to be Tweeting about and you are doing it. Everything feels good.

But as a marketer you want something more tangible than just a feeling. What about clickthrough? If you know the number of clicks that each of your Tweets generates, you can figure out what your people really value – and do more of it!

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Finding people to follow on Twitter can be a bit daunting at first. There are so many different directories and tools it can take you forever to get to know them all. So, here’s a few of my favourite tools, and a couple of tips on how to make the most of them.

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RSS Heart Marketers using RSSAs a marketer, you have countless new ways to get news, industry information, keep an eye on your competition, listen to what your customers say, et al.

You can visit blog and news websites, you can use social bookmarking sites, such as Digg or Stumble Upon, or news aggregators such as Alltop or Popurls, take a dip in your Twitter stream or do a search in Google.

Personally I use a lot of these tools. But my favourite one is good old RSS. I love my RSS Reader.

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Unbounce logo plus header templatesAlthough we do communications is at heart a public relations 2.0 company, which helps it’s customers use social media towards specific business objectives, we also use online marketing tactics to generate traffic, leads and sales.

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Normally you go out to your favourite news sites and blogs to see if there are any new articles out there. RSS flips that! It makes this content come to you.

How does it work?

All you need is a RSS Reader. This easy to use piece of software aggregates all these RSS feeds in one place.

It saves you valuable time and makes it easier to keep up to date with what’s happening in the blogosphere and on news sites.

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Two shakes of a lambs' tail

In a recent post on the Google Webmaster Central blog, the world’s #1 search engine now confirms that content in RSS feeds gets special attention and gets indexed quicker than normal web pages.

This allows journalists and other stakeholders to find your news quicker when they do a Google search.

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