Check out this ass whoopin’ infographic from the folks at Unbounce, an online tool that allows you as a marketer to build your own landingpages without the help of IT. Unbounce has created this image as an online marketing guide for newcomers.

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I’m sitting here with my headphones on, listening to the new Radiohead album ‘King of Limbs’. And I’m thinking: Wow!

First of all, I think that ‘King of Limbs’ is Radiohead’s best album since ‘Kid A’. But an even greater achievement is the fact that they are still here! Still relevant. And making the music they’re making. The music they want to be making.

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Cluetrain Manifesto coverThe Cluetrain Manifesto – written in 1999 – is a must read for all businesses wanting to better understand social media. In essence The Cluetrain Manifesto can be summed up in one single paragraph:

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Once a year Edelman, the worlds largest independent Public Relations firm, publishes their global Trust Barometer. This global survey gauges attitudes on the state of Trust in business, government, NGO’s and media across 23 countries.

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Tapping into social mediaAs the client guy for we do communications I often talk to new clients. Once we start talking about the social web, I always ask them what their perception is of ‘social media’ and its business value.

In my experience there are two distinct categories of prospects: the ones that want to ‘tap into social media’ and the ones that want social media to tap into them.

Let me explain.

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We started we do communications April 2009. In the couple of months before then we worked pretty hard on our positioning. We were trying to find a clear and easy way to position the value of content – and why you need to become a publisher on the social web.

Here is a screenshot of our very first attempt…

Publish or be damned

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Glenn Cambell Like a Rhinestone CowboyI’m not a lawyer, but I do love music. From my first single ‘Like a RhineStone Cowboy’ by Glenn Cambell, to my latest craze Maserati, I never felt like I owned these songs. It always felt like I was using them.

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I am currently reading ‘The Trusted Advisor’. As Carl Stern Chairman of the Boston Consulting Group says, the book is “An invaluable road map to all those who seek to develop truly special relationships with their clients”. You can buy it here.

I am on Page 10.

Already I’m gaining great insights.

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Hi there!

I want to kick off the New Year with some food for thought.

From Good To Great by Jim Collins is one of my favourite business books. In it, Jim and his team identify ‘The Hedgehog Concept” as one of their key concepts for taking an organisation from good to great.

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