In our workshops we teach people how to write for the social web. One of the first things people struggle with is how to write targeted content.
This is because we are so used to writing as a company – to the market.
But this has changed. On the social web your content is found by individual people. It’s one on one. And actually… this is way more normal and natural than your typical corporate communications.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at
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