Marketing 2.0 in plain language
I often get asked what is the difference between a Facebook Page and Group? And which should I set up.
What is a Facebook Page?
In short, a Facebook Page is the equivalent of your personal Facebook account. If you as a business start a Facebook Page – this is your ‘official presence’.
What is a Facebook Group?
A Facebook Group is the equivalent of something you join on Facebook, such as a university alumni group or an environmental cause.
As a marketer, you have countless new ways to get news, industry information, keep an eye on your competition, listen to what your customers say, et al.
You can visit blog and news websites, you can use social bookmarking sites, such as Digg or Stumble Upon, or news aggregators such as Alltop or Popurls, take a dip in your Twitter stream or do a search in Google.
Personally I use a lot of these tools. But my favourite one is good old RSS. I love my RSS Reader.
Hi! I’ve been a B2C/B2B marketer for nearly 20 years: founder & consultant at Storywise, brand director at Commodore, marketing director at MonteVerdi.TV and head of marketing & promotion at EMI Music. Today, I’m a proud husband, father of two & content marketing specialist at ROBIN – the intelligent customer service assistant.
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